Xiamen new retail planning, wechat distribution system construction

Our world is turning upside down, forcing and encouraging us to move towards digitization and an unprecedented "weightless" world.


[Yibang power news] no year, such as 2020, has brought us such ups and downs.


William Gibson, a famous science fiction novelist, thinks that our world is turning over and COVID-19 has accelerated the flip phenomenon, because it forces and encourages us to move towards digitalization and hitherto unknown "weightlessness".


Fortunately, in the complex and changeable global economic environment, China's economy has shown unique resilience. From stagnation or decline at the beginning of the year to V-shaped reversal at the end of the year, the growth rate of China's major economic indicators such as GDP, investment, foreign trade and consumption has successively turned positive, and the total economic volume has exceeded 100 trillion yuan, becoming the only major economy in the world to achieve positive economic growth.


Klaus Schwab, founder of the world economic forum, summarized in the post epidemic era: great reconstruction that the great reconstruction at the micro level after the epidemic presents two important trends: accelerating digitization and a resilient supply chain.


This view is consistent with the practice of Chinese enterprises. In 2020, as the most dynamic cell in the national economy, Chinese enterprises broke through in adversity, implemented the industrial Internet from concept to action, and formed a valuable methodology, which can be summarized into three points:

1. Digital acceleration: enterprise digital applications are implemented in a wide range, and the development trend of digital economy is becoming increasingly clear;

2. Highlight the value of the supply chain: accelerate the integration of cross platform and cross domain resources, and form the core competitiveness of one-stop supply chain services;

3. Technology + service landing: both technical tools and operation services have laid a foundation for the enterprise to further improve its operation and management level.


Digitization is nothing new for enterprises. As early as 2018, major global giants have shouted the slogan of "digital transformation". According to IDC's survey, 67% of the global top 1000 enterprises in 2018 and 50% of China's top 1000 enterprises took digital transformation as their enterprise strategy.


However, in the following two years, digitization remained in the "paper stage" for a long time. A research report by Accenture shows that 80% of Chinese enterprises are trying to carry out digital transformation, but only 4% of enterprises have really released their digital potential. The main reason is that enterprises encounter different landing difficulties in the entry point and path of transformation.


This situation will be completely changed in 2020.


At the policy level, the national development and Reform Commission took the lead in successively issuing the implementation plan on promoting the action of "using numbers to enrich intelligence in the cloud" to cultivate new economic development, the opinions on supporting the healthy development of new business forms and new models, activating the consumer market and promoting employment expansion, and jointly launched the "digital transformation partnership action" with 145 units, all of which launched effective measures, Provide inclusive services for the digital transformation of small, medium-sized and micro enterprises.


The enterprise's own digital awareness has also been awakened by the epidemic. In the office scene, affected by home isolation, the enterprise is forced to temporarily switch to the remote office mode. How to break the barrier of remote communication and achieve efficient collaboration has become a topic faced by every enterprise. Taking this opportunity, the value of enterprise wechat, Feishu, Tencent conference and other digital office applications can be fully released. According to the data, as of the first half of the year, there were more than 300 million nail users and more than 250 million enterprise wechat users. Only two months after Tencent conference went online, dau exceeded 10 million and provided more than 300 million conference services for users in the past year.


At the same time, the digital application combined with production and operation has also been accelerated and popularized. The industrial Internet platform with technical capability forms competitive products in ERP, CRM, cloud warehouse, logistics, order management, etc. through free SaaS or low-cost SaaS, so as to help upstream and downstream enterprise users realize digital transformation and improve the synergy of industrial chain and user stickiness.


A typical example is Jingdong enterprise business.


The "Jingdong HUICAI SaaS exclusive procurement platform" launched by Jingdong during the epidemic has well solved the problems of difficult procurement of materials for resumption of work and insufficient digital office capacity. The platform can be quickly deployed online within 2 hours. It supports purchase demand fulfillment, online agreement, electronic invoice, automatic reconciliation and other functions, and helps enterprises realize "contactless purchase" in one stop. For example, in the process of communication with external suppliers and service providers, purchasers can view the whole process of performance online through the system. In the process of internal collaboration, they can avoid manual investment through functions such as automatic identification of fixed assets, automatic reconciliation and automatic Invoicing, greatly reducing intensive contact scenarios.


Compared with traditional procurement processes, JD HUICAI SaaS exclusive procurement platform can reduce the average procurement deployment cycle from 120 hours to 2 hours through digital technology, integrate procurement processes from 26 to 10, and reduce intensive contact scenarios from 8 to 0.


Supply chain value highlights


The chapter on supply chain in the post epidemic era: great reconstruction mentioned that "in the post epidemic era, the most important thing will be the concept of end-to-end value optimization, that is, it advocates giving consideration to toughness, efficiency and cost."


Supply chain is not only the advantage of China's economy, but also the key for enterprises to build core competitiveness. According to the 2020 industrial Internet development report of Yibang think tank, taking transactions as the core, supporting the digital supply chain paradigm of payment and settlement, warehousing and logistics, SaaS, data and supply chain finance, and improving the efficiency of industrial chain and supply chain through digitization is the general direction of industrial Internet development.


The value of supply chain management also played an important role during the epidemic. Due to the closure of offline suppliers and stores and the limited logistics capacity, how to timely replenish the production and operation materials has become the primary task of the enterprise's resumption of work and production. Through the horizontal integration of industrial chain resources through digital sourcing, the efficient and collaborative digital procurement of multiple factories and organizations has become the optimal solution of enterprise supply chain management.


Take the cooperation between Jingdong enterprise business and disinfectant manufacturer Dalian gelite Biotechnology Co., Ltd. as an example. On the second day of the lunar new year, glite started an emergency resumption of work, but the packaging barrels, sealing belts and other materials required for packaging products were quickly exhausted. With the help of JD's procurement platform, glite quickly supplemented the necessary non raw material industrial products for the production line, and reduced the procurement process and cycle by 40%. From January 25 to February 10, Gretel purchased about 100000 pieces of non raw industrial products in Jingdong, and successfully produced more than 800 tons of disinfectant.


On the other hand, due to the serious shortage of logistics capacity during the epidemic, most channels of gelite were difficult to operate. JD industrial products immediately fully opened JD's channel resources to gelite. Through JD's intelligent procurement platform and JD's enterprise level supply chain network, gelite's chlorine containing disinfectant was quickly transported to Chengdu Railway Bureau The State Grid and other public service infrastructure are the frontline of anti epidemic, supporting disinfection and sterilization in various places.


Yibang think tank believes that the trust of enterprise users in suppliers is the most important factor affecting their decision-making in the procurement process. In procurement, price is only an indicator. Enterprises pay more attention to supplier qualification, product quality, service capacity, supply stability, delivery timeliness and other indicators.


In fact, over the past decade, JD's supply chain capability has become its core advantage. Since the establishment of logistics and supply chain system in 2007, it has been changing the retail supply chain system with the thinking of industrial Internet, and has built commodity supply chain, service supply chain, logistics supply chain, top-level core technology and solution capability.


Industrial products are the best way to reuse JD's infrastructure and follow the retail business logic into the industrial Internet. At present, Jingdong industrial products has established a number of industrial products categories covering tools, protection, power distribution, instruments and meters, cleaning products and so on. With the in-depth cooperation between industrial giants such as Honeywell, 3M, abb, Linde forklift and Wazhou group and JD industrial products, JD enterprise business continues to improve its professional service ability in the category of industrial products.


Technology + service landing


The test of 2020 for enterprises is not only reflected in how to return to work and production under the impact of the epidemic, but also in how to deal with the following new problems and challenges, and continuously improve the level of operation and management in the rapidly changing external environment.


Compared with the ordinary consumer market, enterprise market service is famous for "long-distance running". Product sales are only the beginning of a series of work. It still needs a long operation process to realize product value. In the face of a more complex external environment, in order to ensure that the benefits are "visible and tangible", the value of long-term operation services has been paid more and more attention, and has become the standard configuration of enterprise services in 2020.


Taking shell house search as an example, in order to realize the online real estate transaction process, shell house search launched VR Sales Department, online signing of rental and second-hand houses, online loan signing, fund deposit and other functions on the basis of the real estate Dictionary of chain home real houses, making real estate transactions more transparent and convenient.


On the other hand, the ACN network of shell housing has changed the business mode of real estate intermediary brands, stores and brokers, so that they can jointly serve customers with different roles and obtain corresponding benefits. It is understood that shell also provides various assistance for store efficiency, automatically matches the most suitable stores for brokers with artificial intelligence, and launches growth empowerment system courses for brokers.


With the combination of technology and services, JD has also made many attempts in 2020.


In terms of enterprise procurement technology, JD enterprise business launched a new technical service brand "electrolytic intelligence", which extends the original procurement management services to technical services, and provides coverage of prior research and consultation, top-level design and overall planning, as well as the construction of mall system and the connection and coordination with financial system and asset management system, And the whole chain services such as mall operation and management afterwards. This model can effectively make up for the "weakness" of the past SaaS procurement mall, which only served the single point link of online procurement, and also meet the transformation needs of intensive and integrated management in the procurement field of large enterprises such as state-owned enterprises.


In terms of service landing, JD industrial products provides support through front warehouse and special vehicle performance, which greatly reduces the energy investment of the enterprise in the operation link. Taking the Panzhihua Ningnan expressway project built by Chuanjiao road and bridge as an example, the construction team is located in Gana Liang mountain area all year round. The difficulty of goods preparation and slow delivery caused by geographical conditions are a major problem in the process of performance and delivery. In order to cooperate with the efficient performance of the construction site, Jingdong industrial products has also established a "front warehouse" locally after the delivery of technical products, covering an area of about 300 square meters and covering 200 SKUs (80% of which are industrial products with high turnover and need to be prepared for a long time), and has been equipped with special personnel for a long time to ensure the smooth procurement and transportation. With the orderly implementation of these operation services, the overall distribution timeliness of Chuanjiao road and bridge has been shortened from nearly two weeks to 24 hours.


In addition, JD's enterprise business also constantly summarizes and excavates the common needs in the long-term operation of the enterprise, and develops a series of digital technology products. Taking the reconciliation payment scenario as an example, the JD enterprise intelligent settlement system developed by JD enterprise business can help enterprises realize the information exchange of budget purchase invoice write off, realize the one click review of project expenses in the reconciliation link, and realize the automatic payment of online banking after the approval process, so as to improve the efficiency and accuracy of financial payment.


From product delivery to continuously enriching operation and management services, the service boundary and service depth of the enterprise market will be continuously stretched in 2020. After the "big test" of the epidemic, the digital level and operation management ability of all walks of life have grown significantly, and the supporting enterprise market service ability and infrastructure have also made great progress. This is of great value for enterprises to win future competition and create sustainable development momentum.



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