Coordinate: Xiamen high tech park. I am Junhua and have been engaged in the social e-commerce industry for 6 years. I mainly help enterprises plan new retail, provide new retail system tools, business model design, whole case operation, etc.

2020 is a year with great fluctuations in live broadcasting and delivery. Today I share with you about the operation of public domain traffic to private domain traffic.

At the end of the article, we also prepared an overall process data of 90 day new retail project with a value of 19800 yuan. This data program once helped a cosmetics company in Xiamen to collect 5 million yuan in 13 days.

1、 Private Drainage:

The transformation of private domain traffic is relatively direct in terms of live studio sales, and the loyalty of fans is higher than the public domain traffic of the platform, so it is easier to form a sense of trust and realize.

2、 When the flow comes in, the precipitation method:

1). Product highlights and the most direct solution. At this time, we need to analyze the rigid needs of the product and answer all questions and answers of the product.

2). The company and platform are OK. At this time, the whole endorsement, creation and output of potential energy are required. Planning and design of momentum building.

3). Promotion of the whole network, such as well received reports from hundreds of media, planting grass, using and sharing xiaohongshu. When users search online, the content and Q & a designed in advance can be seen.

4). Continuous driving force, including distribution Commission return mode‘ Self buying saves money and sharing makes money. ".

3、 Retention method for super users:

1). Cooperate with the new social retail system, directly become a partner of the company and share and promote products.

2). Supporting policies, such as programs, interactions, materials, poster output, communities and online trade fairs. Help fission.

3). Create personal IP, support super users to make personal IP for free, and let every super user shine. The cost of this is not high.

4). Live broadcast of private domain traffic. At present, new social retail is doing very well, and traditional e-commerce has not been contacted yet. The live broadcast of sharing applet is also bound to the distribution relationship. The brand side directly helps the agent to drain and clinch a deal!

4、 About the new social retail distribution system:

Secondary distribution, team leader bonus, differential price difference, regional reward, team monthly performance reward, community webmaster reward, etc

Including lifting mechanism, reward and dividend mechanism and guarantee mechanism.

5、 Cooperation of marketing tools:

Membership day, group competition, bargaining, second kill, points, check-in, and basic marketing activities.

Self made marketing nodes require strong user operation and maintenance capabilities.