Recently, FEC chopsticks cloud information and red dragonfly group once again reached a new round of cooperation, enabling more than 4000 physical stores across the country to lead the new journey of digital retail and Internet c2m.

Internet customization of shoes: personalization and flexible manufacturing

Users' consumption and demand tend to be personalized. Red Dragonfly Group uses the shoe Internet customization mode to enable the production line and supply chain to meet users' personalized needs and flexible manufacturing. Mass customization based on cloud computing, big data and flexible manufacturing, comprehensively integrates competitive factors such as enterprise cost, quality, flexibility and time, effectively solves the conflict between demand diversification and mass production, and creates a new competitive model for Red Dragonfly Group.

C2m mode: user driven production

Enterprises transform to c2m mode to realize direct connection from consumers to factories. In the c2m mode, users place orders through the Red Dragonfly customized mall, and the factory receives personalized demand orders from consumers, and designs, purchases, produces and delivers shoes and raw materials according to needs. Produce on demand, eliminate inventory diseases and reduce the high cost caused by intermediate circulation links. User driven production, the platform big data depicts the portrait of the customer group and analyzes the consumption characteristics, which is conducive to the design and selection of products and the transformation of the process. At the same time, it provides users with an excellent experience of "factory price and big brand quality".

New retail: Reshaping business structure and ecosystem

The new retail model digitizes the production, circulation, sales and marketing of Red Dragonfly Group, deeply integrates the online platform with more than 4000 offline physical stores, comprehensively gets through the data of people (consumers, manufacturers and dealers), goods (ordinary shoes, customized shoes) and stores (full contact information, logistics and capital flow), and reshapes the business structure and ecosystem.