In 2003, after a SARS epidemic, China's e-commerce achieved rapid development, which made Jingdong, tmall and other mainstream e-commerce platforms and formed the 1.0 era of China's e-commerce. From 2003 to 2019, we see the following changes:

1. The development of e-commerce has developed from the early price orientation to the demand orientation, and now it has become a mainstream consumption / life mode;

2. The development of e-commerce has brought a great impact on offline commerce. The passenger flow of traditional stores has decreased seriously, whether it is the department store industry, home industry, supermarket and so on;

3. The input-output ratio and marketing efficiency of traditional advertising have also been greatly affected, while the new media has also developed rapidly with the development of network speed, and the circle of friends economy and fission marketing have obtained more accurate and effective traffic.

4. The rapid rise of new retail and the integration of online and offline operations have formed a new retail trend. However, the underlying logic is still based on the (mobile) Internet technology application, which brings the improvement of operation efficiency, cost reduction and marketing effectiveness to the retail industry. This makes the development of China's e-commerce enter the 2.0 stage.

In February 2020, the epidemic had a greater impact on the home industry, and the stores lacked passenger flow. However, the head brand has begun to pay attention to online promotion and operation to speed up the recovery of operation. During this period, Yingke engine provided new retail marketing platform tools for terminal furniture, building materials and decoration companies such as Quanyou, Sofia, europay and Longfa, and helped the transformation of home building materials industry to new retail.

Yingke engine is established by members of e-commerce, retail and other industries. It comes from well-known enterprises in various fields, including Changhong, IKEA and Pinsheng. Based on our deep understanding of the home, retail and e-commerce industries, Yingke engine has developed a new retail marketing platform. In view of the decline in store traffic and advertising input and output in the home industry, our products provide the home retail chain industry with:

i. Accurate acquisition and split of potential customers

II. Standardized marketing tools to promote customer transformation

III. a complete digital KPI assessment system ensures the progress and summary of marketing activities

Take Quanyou as an example. During the event, based on Quanyou's home store, the new retail process and system tools of Yingke engine were introduced to achieve offline customer online fission, strengthen regional brand communication, improve store traffic and sales, and implement store refined process management and user operation methods. The new retail event Yingke engine provides Quanyou home with:

1. Design and construction of Quanyou live promotion platform

2. Plan and supervise national new retail activities to empower stores and improve store operation capacity

Through participating in the physical stores of the activity, the activity will import the intended customers (seed users) into the activity platform through wechat channels. At the same time, wechat groups of users are established in each region to invite interested users into the group. Wechat groups are used to carry out community operation for users participating in the activity or interested users. Finally, participate in the activity online through live broadcasting, gradually publish the activity policy during the live broadcasting process, customers pay deposit online and transfer orders from offline stores. At the same time, Quanyou's management can know the progress of activities and the completion of tasks of participating stores through the background of Yingke engine at any time. During the whole activity period, Quanyou home has used the new retail activity platform for nearly one million visits, with hundreds of thousands of users. In the domestic market, it has a positive communication effect on Quanyou home brand.

When new retail becomes a trend, Yingke will also become a standard marketing tool for the home industry, assist in the new retail transformation of the home industry, deepen the cooperation between manufacturers and dealers, improve the business efficiency of the industry and reduce marketing costs.