How can rural e-commerce take a turn for the better through marketing

The dividend of urban e-commerce is gradually saturated, and businesses begin to think about sinking the market. In recent years, both Taobao and Jingdong want to take a share of the rural market. It can be seen that rural e-commerce is hot. If you want to build a rural e-commerce platform, what are its profit ways?


Under the influence of Agricultural Internet, enterprises should not only sell all kinds of products and services to rural areas, but also face more people through the Internet, so as to improve rural income, so as to afford more products and services and achieve a win-win situation. The profit modes of rural e-commerce are as follows:


1. Rural commodity self support

To build rural e-commerce applet and mobile phone software, we need to understand the pain points of rural e-commerce development, cooperate with farmers' cooperatives or processing plants to grow and produce products, shape their own brands, sell them on rural e-commerce platforms, sell agricultural products in self-supporting mode and obtain benefits.


2. Settled e-commerce applet and mobile phone software

The construction of rural e-commerce applet and mobile phone software can be outsourced, but the specific operation and marketing needs to be managed by a special person in charge in order to truly reflect the value of rural e-commerce applet and mobile phone software. At present, most rural markets do not have such complex talent management, so we can settle in the third-party rural e-commerce applet and mobile phone software, Cooperate with third parties to sell agricultural products and make profits.


3. Attract more rural mall platforms

As a village e-commerce applet and mobile phone software, it can allow rural e-commerce stores everywhere to settle in our platform, pay the sales profit in proportion according to the sales situation, and charge the annual settlement fee in addition to a share of the platform.


4. Rural electronic applet and mobile phone software advertising revenue

When the scale of the e-commerce platform reaches a certain level, and the goods in the platform are rich and colorful, many businesses will put advertisements to obtain more traffic. The built village e-commerce applet and mobile phone software are important profit points of the platform, whether it is home page advertising, through train and search bidding.


5. Installment model profit

Advance consumption has become one of the mainstream consumption modes nowadays. More and more consumers buy goods through installment payment. Consumers can reduce the payment pressure through installment payment, while e-commerce applet and mobile phone software in e-village can make profits through installment profit.


FEC chopsticks cloud Omni channel retail online mall system product highlights


1. Omni channel multi contact products

With rural demand as the core, comprehensively build terminal facilities integrating PC, tablet and mobile phone (wechat) to provide consumers with the most intimate cross screen shopping experience


2. Self operated / settled businesses

The buyer seller system is separated to provide independent management background for merchants, ensure the high performance of the system, support the self-supporting and merchant settlement mode, help the rapid settlement of suppliers of industrial products and characteristic agricultural products, and greatly enhance the competitiveness of the platform

3. The buyer will pick it up / deliver it nearby to solve the last kilometer of logistics

The existing small shops in villages and towns in China were upgraded and transformed into offline experience stores of rural e-commerce. The sellers picked up or distributed nearby, effectively matched the rural characteristics and effectively avoided the problem of the last kilometer of logistics

4. Play with o2o and help the operation of terminal stores / service stations

Tablet, mobile phone (wechat) and other mobile terminals support e-commerce platforms to set up offline physical experience stores, and consumers experience code scanning and order in the store; For enterprises that set up township service stations, they can "place orders on behalf of customers" for farmers; Open up the distance between stores and fully grasp the operation of stores and the consumption of township members

5. Diversified payment methods

Cash on delivery, WeChat payment, Alipay payment and other diversified payment methods provide consumers with safe and convenient shopping environment.


Big data operation analysis is user-centered. With the powerful data mining and analysis ability of the system, it aggregates the consumption data of rural Internet users and the demand data of agricultural products, so as to better release the data value and meet the data needs and decision-making reference during the business operation of platforms and businesses


There are many profit models for rural e-commerce platforms. As long as businesses operate well, they can do a good job in rural e-commerce platforms.


FEC chopsticks cloud omni-channel retail online mall system helps enterprises transform into e-commerce / expand more sales channels, realize omni-channel efficient management and operation, and make enterprises more competitive in the market! Create the most suitable e-commerce solutions for different types of enterprises.




Neoole Group Co., Ltd.
Address: 31st floor, Chow Tai Fook financial center, No.6, Zhujiang East Road, Zhujiang New Town, Guangzhou, China
TEL: + 86 20 88835055
Email: info@neooleglobal.com
Website: www.neooleglobal.com
@ Neoole Group Co., Ltd. All Rights Reserved.