Lugang premium products is jointly invested and established by Hongyu Lianda (Hong Kong) International Trade Co., Ltd. and Chengdu lugangtong International Trade Co., Ltd. relying on the trust and endorsement of two powerful resource enterprises, it brings together global high-quality products and focuses on the operation of cosmetics and skin care, nutrition and health care products, mother and baby products, daily necessities, luxury goods, drugs and other commodities. Land port premium products cooperates with the omni-channel technology supplier - another city strong cooperation, and is committed to building a new cross-border retail platform integrating online micro mall, app and offline physical stores. In the next five years, land port premium products will have 100 cross-border new retail Direct stores and 300-500 franchise stores, with an annual sales of 10 billion yuan.
1、 Layout a new strategy - "encircling the city from the countryside and building a platform for one city, one store and one store"“
The neglect of the door is the norm in most physical stores today. A few scattered customers casually play with the shopping guide of mobile phones and have no work motivation and passion, which makes the business look colder“ "Getting customers" has become a difficult problem that every business must face directly. The usual discount and lottery marketing methods can not impress consumers, but in the face of this "getting customers" problem, land port premium products have a more advanced way of Playing: playing social new retail, vigorously recruiting partners, promoting black card members, and obtaining a large number of customers and rapid drainage through various marketing means. On the one hand, learn from Mao Zedong Thought - the strategy of Encircling Cities with rural areas, sink to third and fourth tier cities, carefully build "one city, one store and one platform", open only one o2o offline experience flagship store with an area of 500-2000 square meters in each city, and build a wechat mall, small programs Customer app and shopping guide app are online channels and offline physical stores are linked to a new retail platform. On the other hand, using social fission, let shopping guides develop customers, implement the partnership system, carefully cultivate 500-1000 partners in each city, and reward 60% - 80% of the net sales profit to stimulate the enthusiasm of partners.
The problem of customer acquisition is solved, and customer retention is also a difficult problem. The land port premium products promote multiple discounts for black card members on the app, including preferential gift packs, special commodity discounts, low-cost zones, various preferential cards and coupons, which effectively increases the number of members opening the app, attract new members, activate old members, and do activities and offline experience activities in combination with daily festivals and hot spots, so as to further shorten the distance between members and merchants, Member stickiness has been greatly enhanced.
2、 Global good goods, authentic sources, health drugs
With the rapid development of the Internet, we all feel the benefits of the Internet in all aspects of our daily life. Internet technology is bound to penetrate into various industries, such as drug sales. The biggest concern for consumers to buy cross-border goods is that it may take too long to buy fake goods and logistics, not to mention online drug purchase, which is prone to potential drug safety hazards. There is no need to worry about purchasing cross-border products in dry port superior products: on the one hand, dry port superior products has strong parent companies to support and serve a number of customers, including Wanning, Watson, Longfeng group, Chaofan group and other groups. In addition, Hong Kong has a warehouse of 2600 square meters, which is divided into health food warehouse, cosmetics warehouse and one-piece consignment warehouse according to its function. On the other hand, 5000 square meters of drug cold chain warehouse shall be established in China to better connect foreign drug imports. This makes the procurement and logistics efficiency of premium products in dry port very high. In addition, the premium products platform in dry port connects with the bonded area and provides some international purchase lists, ocean bills of lading, customs inspection sheets and other documents to provide consumers with the most reassuring guarantee.
3、 Vigorously develop characteristic industrial resources to help the poor
In recent years, the state has vigorously promoted helping poor areas to get rid of poverty and become rich. In response to the call of the state, dry port premium products also actively contacted the local governments in some poor areas to explore local characteristic product resources, focusing on training sales skills and cultivating brands, and created a number of landmark and highly recognized agricultural and sideline products. So how do these goods connect with the land port premium stores and the online mobile mall? At the back end, land port premium products connect with various producing areas through all channel ERP, open up the supply chain, integrate online and offline stores, and overall manage orders, commodities, members and other data. At the same time, for every single agricultural and sideline product sold, the company will not charge any fee, and will provide cash subsidies according to 5% - 20% of the sales, so as to truly help poor areas get rid of poverty and become rich and highlight the agricultural value.
The domestic cross-border consumer market has already exceeded trillion. With more and more enterprises joining, cross-border e-commerce has become a red sea. As a new cross-border retail platform, land port premium products will stand out in this red sea and continue to expand its scale with high-quality goods and a new distribution model. I believe it will achieve more remarkable achievements in the future!
