The more the market economy encounters a cold winter, the better the marketing model will emerge as the times require. The traditional e-commerce model is changing, the new retail era is rising, and China's economy has reached the next outlet. Many stores are also studying the building skills of their new retail ecology, in order to obtain better revenue. But as a novice, it is often difficult to really establish their own new retail ecology. Let's share some tips.

1、 Skills to create a new retail ecosystem in stores

As a new retail ecology of stores, it is the necessity of market development and will bring great benefits to businesses. However, in order to create a better new retail, businesses must do the following steps.

1. With the help of new retail, traditional stores become flow pools

What is the value of previous stores? Most of them only have a single sales function, but in 2019, if offline stores only have sales function, they will be gradually eliminated by the market economy. At present, the function of stores is not only brand and sales, but also drainage. Offline stores naturally have one more offline traffic and one more offline customer attraction artifact than online merchants. What businesses need to do is to change the function of stores, change the value of traditional stores with the help of new retail, and make them become customer transfer stations.

So how to transform the traditional stores into the traffic pool in the new retail model, we should do a good job in the member system or directly establish a marketing system platform integrating member marketing with the help of a professional third-party marketing platform, do a good job in the closed-loop of offline traffic leading into online, and carry out member marketing.

2. Stores should integrate new retail socialization

Now, if stores want to operate smoothly, they must open up the closed loop online and offline, and embody the integration with the help of three elements: people, products and environment. In other words, businesses should make clear the relationship between customers, goods and inventory, so that customers can quickly get nearby goods, improve supply efficiency, improve customer satisfaction and reduce inventory.

In fact, as a business, collecting more accurate customer needs is the most critical. For the stores integrated into the new retail socialization, the structure has changed. The main structure is platform + manufacturer + community advocate. Here, the interaction of the community can smoothly control the real needs of customers. Therefore, businesses can bring customers' goods closer and win customers' favor.

The key to the operation of new retail lies in traffic. Customers are taken as the center. Businesses take various social means to attract customers' attention, form traffic, and introduce business platforms. Businesses should make the store a community center. Therefore, we can know that the socialization of new retail stores is actually a good change trend. Only by increasing the social ability of the store can we improve customer stickiness.

2、 Value embodiment of social economy

To create a new retail ecology of stores, we must do a good job in service, which is the key to obtain marketing revenue. In fact, what we call social economy is ecological economy, and social + new retail is also the future development direction. This new retail community the electricity supplier has arrived the first mock exam. Our business must also keep up with the market situation and layout.

The creation of the new retail ecology of the store may not be effective in a short time, but as long as we lay out the new retail ecology of the store, the traffic and transformation will definitely exceed expectations. New retail stores cooperate with the community to show more business opportunities to businesses. In this environment, our businesses should actively and effectively layout the ecology of new stores and finally achieve the victory of marketing.