On January 24, 2010, the smart business service provider Weimeng group (2013. HK, hereinafter referred to as "Weimeng") and the domestic advanced digital intelligent operation third-party service platform "super shopping guide" officially signed a strategic cooperation agreement at the "retail evolution Zhilian future" strategic cooperation conference held in Shanghai. The two sides will focus on the digital transformation of "people and goods yard" of retail enterprises, Deeply integrate the digital capability of Weimeng smart retail solution and the offline retail terminal solution of super shopping guide to help retail enterprises build a digital operation system, improve their digital operation capability and create a smart retail digital service ecosystem.
Sun taoyong, chairman and CEO of Weimeng group, Li Zhiyin, CEO of super shopping guide, fan Yijin, vice president of Tencent smart retail attended the meeting and delivered speeches respectively. Peng Yi, chairman of super shopping guide, sun Laichun, founder of Lin Qingxuan, Deng Zhi, vice president of Gloria, Fang Tongshu, executive director of Weimeng group and President of smart business group Ling Yun, vice president of smart business group of Weimeng group, sun Weiling, director of smart retail of Tencent, Liu Wei, vice president of super shopping guide and other guests attended the meeting to jointly witness the strategic cooperation between Weimeng group and super shopping guide.
"SaaS Tools + shopping guide operation" enables shopping guide to improve sales force
Under the tide of global digital economy, the digital transformation of retail enterprises is imperative, but the digital transformation of enterprises is not a simple it transformation. The key is to bring value and increment to the business through digital tools and contacts.
In order to help retail enterprises open up retail business scenarios from the aspects of traffic, scenario and user experience, and enable shopping guide to build a sales closed loop, Weimeng group has reached strategic cooperation with super shopping guide. Based on the SaaS ability of Weimeng smart retail and the shopping guide operation ability of super shopping guide, both parties will provide online shopping malls, marketing, members, offline stores, terminal shopping guide Carry out in-depth cooperation in training and other aspects to bring all-round help to the digital upgrading of retail enterprises.
Specifically, at the group and business levels, the two sides will focus on users and cooperate in technology, service and operation. It is reported that the smart retail solutions of Weimeng group provide digital upgrading solutions for retail enterprises with digital shopping guide, digital marketing, digital stores and digital members, and help retail enterprises realize the transformation from traffic to sales. At present, they have served many well-known brands such as Wal Mart, Lin Qingxuan, Mengjie home textile, Senma, Lenovo and carbene. Super shopping guide takes the direct connection between headquarters and terminals, large-scale driving shopping guide and building a closed loop of terminal private domain traffic as the link to help retail enterprises revitalize offline connections and drive enterprise digital transformation. At present, it has served many brands such as Tebu, taipingniao, Luolai home textile, jiumuwang, Bubugao, cotton era and so on.
The combination of Weimeng group and super shopping guide will give full play to the advantages of both sides, integrate the online and offline digital capabilities, and form a new solution of "SaaS Tool + shopping guide operation". For store shopping guide, "SaaS Tool + shopping guide operation" can help shopping guide realize 24-hour online sales, release the private domain traffic operation ability of shopping guide, solve the current situation of limited "shopping guide time and store space", and improve the sales power of shopping guide. For retail enterprises, it will open up the whole link of digital transformation of retail enterprises and help retail enterprises succeed in business.
Micro alliance and super shopping guide jointly help retail enterprises upgrade online and offline Digitalization
As a leading service provider of cloud business and marketing solutions for small and medium-sized enterprises in China, Weimeng group has reached a strategic cooperation with the digital operator super shopping guide, which can be described as a strong alliance. Relying on the SaaS solution of Weimeng smart retail and the vertical industry solution of super shopping guide and deep cultivation of offline shopping guide operation, the two sides will jointly enable more retail enterprises to complete digital transformation and upgrading.
For this strategic cooperation, sun taoyong, chairman of the board of directors and CEO of Weimeng group, said that as the most warm link unit connecting the three elements of people and goods yard, shopping guide is also the key contact between retail enterprises and consumers. How to organically combine shopping guide and operation with the online digital upgrading of retail enterprises is the top priority of retail operation. However, in traditional retail, shopping guide is limited to in store and cannot operate customers online, which greatly limits the sales force of shopping guide and has become an unavoidable challenge on the road of enterprise digital upgrading. Super shopping guide has complete solutions and rich experience in online and offline terminal shopping guide operation. It is a natural partner of Weimeng. Through cooperation with super shopping guide, Weimeng group will further improve the operation ability of terminal shopping guide, strengthen the digital service ability of retail enterprises, help retail enterprises make online and offline integration more convenient, quickly realize digital upgrading, and help enterprises achieve performance growth.
Peng Yi, chairman of super shopping guide, is also full of confidence in the cooperation between the two sides. Li Zhiyin, a super shopping guide, said that the CEO group is deeply cultivating SaaS field. Its smart retail solution helps enterprises build digital operation capability through the construction and operation of small programs, official account and other contacts. It has a common goal in providing intelligent retail operation services to enterprises.
Super shopping guide will work with Weimeng group to build an omni-channel scheme with smart shopping guide as the core, rely on the online platform, cooperate with the super shopping guide platform, Weimeng's shopping guide app, operation support, content service, ecological circle and other integrated services, effectively implement the retail operation standard system rules, empower offline stores, shopping guide assistant tools In terms of marketing ability, provide integrated solutions based on users' in-depth operation, so as to improve the execution efficiency of shopping guide and the transformation of marketing effect for potential customers.
For the strategic cooperation between Weimeng group and super shopping guide, fan Yijin, vice president of Tencent smart retail, also said that Tencent smart retail has always been committed to enabling partners to grow together with data capability and technical capability by playing the role of connector. As the leading service provider partners in the wechat ecosystem, the combination of Weimeng group and super shopping guide will give play to the chemical effect of the integration of online and offline digital capabilities, especially for business formats such as beauty, clothing, jewelry, home decoration and supermarket retail, so as to provide more integrated solutions for partners and truly expand the digital business increment for retail enterprises.
Insiders believe that in the process of digital transformation of retail enterprises, the strong alliance of retail service providers is of great significance to open up the online and offline data ecological chain and accelerate the digital transformation of enterprises. The strategic cooperation between Weimeng group and super shopping guide provides a model for industrial ecological service providers to form mutual synergy and promote the ecological development of smart retail in the era of digital economy. With the wide implementation of smart retail, the prospect of cooperation between Weimeng group and super shopping guide will be full of imagination. Support and help partners to pull new operations.
Harbin store signed a contract with Shu's tea industry in October 2018. Within one month during the store decoration period, it will first open the app store [Shu's Mall] Harbin store. A sales team under the company has attracted more than 1000 members. Through the app finger tea shop at the shopping guide end, it provides members with commodity consultation, answers and services anytime and anywhere for 24 hours, successfully completed 200 + new gift orders, and realized the profit before opening.
In addition, Shu's tea industry cooperates with many high-quality tea brands, such as Minghuang tea, a famous tea given to the king of Sweden by Zhongrui bangjiao "Gothenburg" during its visit to China, and jointly landed in a new retail smart tea shop.
Today, Shushi tea industry has opened more than 200 stores in large and medium-sized cities across the country, integrating "Heaven Earth people" through a new retail platform that is fully interconnected online and offline:
Skynet, that is, various platforms of the Internet, including Shushi tea industry's own fingertip mall, app, etc., that is, the platform mode of products. Its main function is to fully display products and realize transactions.
The underground network, that is, the space area with tea space as the main operation point, is a place for members to have business talks, date and make friends and experience.
People's network, a platform based on wechat, community and microblog, is a channel for consumer interaction, emotional contact and information transmission.
Create a third space for business people through the business model of "famous and innovative products + Costco + Starbucks + gathering"“ Shu's business philosophy is expert consultation; Butler service; Membership marketing; Experiential consumption. " Shu Wei said, "with the continuous growth of the new generation, the whole tea industry has entered the stage of full competition, showing a white hot trend. Under such a general trend, the tea industry should keep pace with the times, do business for young people, and don't always think about doing old things. "
Shu's tea industry has successfully created a unique OAO smart cloud tea store model, combining offline experience and online purchase with scene and social networking, and truly becoming a high-quality new retail platform with not only commercial value but also capital value.
