The word "new retail", which has reached 1500 in Baidu Index, has been in the public's view in recent years. It seems that everyone, whether retail practitioners or ordinary consumers, has talked about new retail.
But what is the development of new retail after several years? Perhaps no one can really make it clear, but there is no doubt that its core is the comprehensive access to consumer centered data on membership, payment, inventory, service and so on.
The sales channels of brands are scattered
For business development, retail enterprises and brands will cover different consumers through multiple channels, offline stores, centralized platforms such as Taobao, jd.com, pinduoduo, vipshop, Amazon, self built brand independent mall app, micro mall, social e-commerce applet, etc.
Each independent and decentralized point at the front end is connected with various management systems at the back end, such as ERP, WMS, CRM, Bi, financial software, etc. each point only solves a single problem, which can not achieve the coordination, consistency and unity between the front end and the back end.
In addition to the diversity of front-end contacts, the business models of many brands are also diverse. Retail, distribution and wholesale, o2o, urban sites, community group buying, etc. two or more coexist. They also connect ERP, OA, POS, WMS, finance and other systems in the background, forming isolated islands. Such isolated systems can not meet the needs of the new business era.
At this time, brands need a set of medium platform, open up offline and online systems, and integrate commodity, member, marketing, inventory, order, supply chain and other information.
The business architecture of large, medium and small front-end provides support for front-end applications. Connect the application scenario forward to realize the rapid response of the foreground; Connect the internal system backward to ensure the stability of background data. Precipitate all relevant data, create a data closed loop, precipitate brand digital assets, uniformly manage commodities, orders, inventory, commodities, members, promotion, settlement, etc., and improve efficiency.
The value that Zhongtai can bring to enterprises can be summed up in three points
Integrate all channels, reduce costs and improve business efficiency
Unified middle platform capability to avoid repeated construction of multiple systems and repeated development of functions; Centralized processing of user, commodity, order and other data. There is no need to repeat operations in each independent system, improve internal coordination efficiency and reduce personnel operation costs.
Data connectivity helps precision marketing and business decision-making
Business data can be obtained online in real time and with unified caliber. It can be modeled and analyzed according to business needs, output corresponding business analysis data, and use algorithms to assist and complete decision-making.
Precipitate enterprise digital assets
Unified cleaning and identification of user information in all channels to realize digital marketing of all channel members, and precipitate member data, which has become an important asset of the enterprise.
The nine capability centers of Qianjiang network business fully enable the foreground application scenarios
Users: take users as the core, collect user information through all channels, clean and identify users, establish unified user assets, build user portraits, and realize global precision marketing
Commodity: the unified management of commodity file information can be called by different platforms, regions, customers and terminals according to business needs to realize commodity digital operation
Orders: centralized processing of all channel orders, unified online and offline cooperation, flexible and efficient automatic processing mechanism, improve internal efficiency and reduce costs
Inventory: manage the overall inventory data of the enterprise, achieve the purpose of intelligent early warning and inventory activation through flexible inventory strategies, and maximize the benefit of goods inventory
Marketing: rich marketing components and promotion rules, meet the marketing needs of different scenarios through configuration, analyze and monitor the marketing effect, and realize global marketing
Channel: you can configure the commodity range, inventory rules, price rules and channel display classification of different channels to meet the target users and business needs of different channels
Content: configure a variety of marketing scenarios according to the operation needs, and customize the content information such as pages, commodities, advertisements and articles to achieve the purpose of scenario marketing
Settlement: a unified settlement center that manages all settlement reconciliation, settlement documents, account entry and exit, transaction management and other transactions
Service: uniformly manage service information such as pre-sales, after-sales, consultation, evaluation and customer service, enhance user interaction and provide a more flexible and humanized service experience.
